Pluto. Your gateway astrology placement to understanding regeneration and power. Now tell me, nothing screams business like a constant reinvention and influencial marketing. Great businesses stand out when they exude confidence, approachability and reliability with an inventive element of creativity that births a lifestyle trend. Your brand, your product... YOU in this age of “Authenticity Sells'' needs an effective system to ensure that your foundation is grounded enough to sustain the flow of your natural evolution and change in time.
Pluto departs its CEO era on November 19th, 2024.
This magnetic dwarf planet removed holds a generational influencing factor, much like greater celestial bodies, such as Neptune, Uranus, Jupiter and Saturn: their slow orbits travel through the ages and have a subtle yet profound persuasion on the legacy of a whole lineage. Pluto has been in Capricorn since 2008 and as it says its final farewells, quite literally. It won't return in Capricorn for another 248 years! We now complete this cycle and welcome the Age of Aquarius.
What can we learn from the Capricorn Archetype?
Symbolically refered to as the Sea Goat, Capricorn is situated within the span of the 270th and 300th degree of the astrological wheel and is a Cardinal Earth sign ruled by Saturn (another great Malefic like Pluto) and by the weight of responsibility.
When Pluto entered Capricorn in 2008 in the midsts of the global financial crisis and market crash, this planet of destruction shone a ray of blunt darkness on the Capricorn ruled areas of patriarchal foundation, corporations, economic systems, conservative politics and the games of social dominance, restriction and control. Business-wise, pyramid scheme corporations or multinationals with hierarchical positions invented to micromanage the strata of bound workers, were thriving up until then. It took this 16 year long transit for the empowered individual to rise from being a cog in the greater machine. Now that solo-creators are gaining momentum and community-oriented themes are taking the stage on innovative web platforms, we are being guided towards this Aquarian overglorification of the self and of the marketable and sellable “I''. This however is built on mental concepts, on the immaterial trend “Be different, be like me. Popular but not a sheep''. Paradoxically, how can we jump to standing on our own when structure is all we've known?
Capricorn teaches us this: that the strain of blood, sweat and tears doesn't go unrecognised when the simple mastery of the tasks is the goal. This diligence needs to be brought into this new emancipation of the ever-changing self. The Aquarian idealism of excessive acceptance, social justice and the exaltation of the personal whim can indeed work as a social-persona lead business, as long as we are consistent and true to our roots. This is the lesson of Capricorn: age like fine wine because you took the time to honour the quarter turn every few months. This looks like having the discipline to check-in with yourself and your progress, because the end-goal image MUST reflect the innermost core of why you created the brand in the first place.
“Be different, be like me. Popular but not a sheep.''
Are you an aspiring Entrepreneur or better yet you have an established brand that needs a sit down with the authenticity police? The Capricorn business success model states this: Never underestimate the power of self-preservation.
Your business is asking for an S.O.S reassessment because it is no longer a reflection of its core values.
…and what even ARE THEY? That's why I made Business Natal Chart Readings available. Just as your Natal Chart holds the blueprint of your soul, turning your 1st House of identity 90° counter-clockwise, makes your 10th House of career/reputation your NEW soul-lead business bluepruint.
For those looking for a more intuitive approach to solve the struggle of being at crossroads in your business or to bring clarity to the entrepreneur feeling confused about their next steps: map out your business model with the help of Tarot. For a surface level analysis of your professional situation opt for a 3-card spread, 20 minute reading for 55$ or the 1 hour, 7-card spread for 99$ to access an in-dept assessment of all following facets of your inquiry: social implications, internal mechanisms, challenges, solutions, hidden messages and universe-given lessons.
Feel supported by your trusted business advisor when you book your session with me by Instagram @ lamrejuvenation or email ↓
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